Argyle Housing have seen significant growth within the organisation, expanding their geographical reach and venturing in to new markets. This presented an opportunity to rebrand with a completely new visual identity. As an NGO with a proud history it was important they position themselves as a professional outfit supported by a personal service, and their complete identity needed to reflect this. A bright colour palette and rounded fonts were the foundation for a strategy that saw three divisions introduced and separately presented. A responsive website with a focus on an intuitive user interface was also developed for the clients of Argyle and key stakeholders.